Sources
What is known, proposed and open.
Client facts as published and retrieved November 6, 2026. Source marks and generated studies are kept separate.
Decisions and unknowns
Status in plain text.
Client-documented
- Place: Longbranch, Washington · Key Peninsula
- Land: 10 acres; working regenerative forest farm
- Cabins: 6 planned cabins; first cabin under construction
- Opening: Late 2027 target; exact date unconfirmed
- Crops: Log-grown shiitake, green tea, ginseng trials and specialty botanicals
- Purpose: Regenerative agriculture, human well-being and community
- Pillar · Ownership: Long-term care for the land and the business.
- Pillar · Community: Bring people into the work of restoration.
- Pillar · Resilience: Build systems and soil that can endure.
- Seven-colour palette and type records in the supplied guidelines.
Proposed in this studio
- Five identity territories as review lenses.
- Applications lab layouts and opening-kit recommendations.
- Interface references listed below.
- A scalable identity family beyond the detailed original emblem.
- A readable sans-led interface alongside exploratory serif options.
- Consistent hierarchy across web, email, printed information and signs.
- A clear distinction between actual land photos, drawings and concept renders.
- Legibility and reduction tests before final logo production.
Unresolved
- No final new identity has client approval.
- Final logo vectors, font identification and licensing are unconfirmed.
- The recovered drawing sets contain different sheet dates; the latest construction revision is unconfirmed.
- Final finishes, operating details, guest access information and opening date require confirmation.
- Print sizes, stocks, inks and sign fabrication depend on actual channel/vendor requirements.
Original client identity
Source marks.

Original emblem
1000 × 1000 px
Download PNG
Original stacked wordmark
500 × 500 px · transparent PNG · guidelines p. 11
Decoded from the guidelines PDF with its embedded soft mask (transparent background).
Download PNG
Original horizontal wordmark
3500 × 500 px · transparent PNG · guidelines p. 13
Decoded from the guidelines PDF with its embedded soft mask (transparent background).
Download PNG
Original illustrated submark
1080 × 1000 px
Download PNG
Original palette
Seven colours.
Forest
#23372AOriginal logo color
Bark
#36302APrimary neutral
Canvas
#F6F3ECPrimary light
Clay
#B9A590Secondary neutral
Sand
#ECE4DASupporting light
Moss
#5A6849Accent
Ember
#A6552FAccent
Original type records
Typefaces named in the guidelines.
- Rundeck Texture
- Logo wordmark only
- Distressed vintage slab serif. Reserved for the logo.
- Special Elite
- Logo tagline, section headers, captions
- Small-label accent.
- Marcellus
- Titles, headings, display
- Caps, open letterspacing.
- PT Serif
- Body, subtitles, quotes
- 15–17px body, 1.8 line height.
Documents
Downloads and drawing sets.
- Client brand guidelinesClient-supplied referencePDF · 16.9 MB
- Brand asset inventoryWorking review, November 5, 2026 · not client approvalPDF · 1.5 MB
- ARCHETYPE Cabin 1 drawing setCover issued February3,2025. Individual sheet dates vary. Source access required.Drive
- ARCHETYPE Cabin 6 drawing setCover issued February3,2025. Individual sheet dates vary. Source access required.Drive
13 drawing extracts and 6 project images are published here; full plan sets remain private.
Official pages
Client-published sources.
- Current public website
Client-published source
Working farm, planned cabin retreat, invitation CTA, original pillars and public project imagery.
- About and project FAQ
Client-published source
Late-2027 target, six planned cabins, operating farm; explicitly identifies cabin images as renderings and land photographs as real.
- Official founding invitation
Live commercial source
Use current official terms. Concept layouts do not introduce offers.
- Earlier public cabin rendering
Client-published design history
Pre-booking page retains an earlier cameraobscura-named rendering.
Project images
Photographs and renderings, labelled.

People on a fern-lined forest trail
Land photograph
Retrieved 2026-11-06

Mushrooms growing on a log
Land photograph
Retrieved 2026-11-06

Cabin exterior currently shown on the client website
Website concept rendering
Retrieved 2026-11-06

Interior currently shown on the client website
Website concept rendering
Retrieved 2026-11-06

Earlier cameraobscura-named cabin study on the client website
Archived concept rendering
Retrieved 2026-11-06

Initial cabin rendering, July 2025
Historic concept rendering
Shared 2025-07-30
Proposed interface references
Mechanisms, not influences.
- Agronomy Workshop
Relate the object, its context and material detail. Not a client influence or source of Forest Farm assets.
- Kinfolk
Editorial image scale, breathing room and concise chapter rhythm. Not a client-approved style.
Carry forward
Preserve.
- The Forest Farm name and its connection to Longbranch and the Key Peninsula.
- Ownership, Community and Resilience; regeneration and human well-being.
- The seven-color earth palette, with consistent roles.
- Real land imagery and the distinct documented cabin forms.
- Original source identity and every exact study as separate evidence.