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Forest Farm

Opening kit

What the identity has to carry.

Recommended workstreams, in the order guests will need them. Each names the dependency that keeps it from production.

Now

Website, invitation, correspondence and build updates.

  • Identity review set

    UseCompare exact studies at useful scales; retain source identity and review notes.

    CoverageConcept PNG studies and supplied guide exist.

    Depends onDirection decision, editable vector originals and legibility checks.

  • Website essentials

    UseHeader/mobile mark, favicon, buttons, labels, type hierarchy, spacing and image rules.

    CoverageBasic live website and palette exist.

    Depends onSelected scalable artwork and approved interface typography.

  • Founding invitation

    UseInvitation page, email composition, social crops and official-offer link.

    CoveragePublic invitation flow exists; lab layout is proposed.

    Depends onApproved invitation copy, current terms and channel requirements.

  • Build updates

    UseRepeatable real-photo/render/drawing layouts with dates and captions.

    CoverageHistoric renders, plans and public land photographs recovered.

    Depends onCurrent progress photography and accurate project-stage captions.

  • Correspondence

    UseEmail signature, plain-email pattern and founder letter.

    CoverageClient identity and public contact exist.

    Depends onApproved contact/signature information and email-platform constraints.

  • Source archive

    UseOriginal guidelines, drawing index, render history and exact study downloads.

    CoverageSource archive assembled in this design home.

    Depends onOngoing source versioning and confirmation of the latest drawings.

Before booking

Cabin presentation, confirmations, arrival and wayfinding.

  • Cabin presentation

    UseNaming/numbering, fact-sheet layout, imagery sequence and amenities icon rules.

    CoverageHistorical cabin plans and advertised planned offering exist.

    Depends onFinal names, capacity, amenities and verified access information.

  • Confirmation communication

    UseBooking confirmation, change notice and transaction/terms hierarchy.

    CoverageRecommendation; no booking integration supplied.

    Depends onActual booking platform, operating policies and transaction fields.

  • Arrival communication

    UseDirections, timing, parking, access and support contact.

    CoverageConcept information hierarchy in application lab.

    Depends onVerified route and operating procedures. Keep access codes private.

  • Property orientation

    UseAccurate map, route hierarchy and orientation language.

    CoverageHistorical site plan recovered privately.

    Depends onConfirmed routes, current layout and accessibility information.

  • Sign family

    UseArrival, parking, cabin identification, trails and working-area markers.

    CoverageConcept sign layout; architecture informs context.

    Depends onLocation survey, sightlines, mounting, substrate and fabricator input.

Before arrival

Guest guide, safety, welcome pieces and farm interpretation.

  • Guest guide

    UseCabin systems, connectivity, orientation and arrival-to-departure information.

    CoverageRecommendation; detailed operations not supplied.

    Depends onApproved operating instructions, support details and policies.

  • Safety and etiquette

    UseOperator-approved sauna, fire, trail, farm-boundary and emergency information.

    CoverageRecommendation; procedures unverified.

    Depends onActual equipment, operator procedures and appropriate specialist review.

  • Printed welcome pieces

    UseWelcome note, map insert, activity card and return invitation.

    CoverageConcept invitation and field-note language available.

    Depends onFinal content, chosen formats, stock and print vendor requirements.

  • Farm interpretation

    UseCrop/plot labels, observation sheets and a seasonal journal.

    CoverageClient documents shiitake, tea, ginseng trials and botanicals.

    Depends onCorrect species, real observations and approved research claims.

  • Physical touchpoints

    UseKey/fob labels, staff identification, linen, amenity and refill labels.

    CoverageRecommendation; specific operating objects unconfirmed.

    Depends onActual access method, products, suppliers and final logo masters.

Later

Keepsakes and retail, once the guest system exists.

  • Keepsakes and retail

    UseTote, mug, apparel and farm-product packaging where useful.

    CoverageExploration opportunity after the core guest system.

    Depends onDemand, actual products, vendor constraints and final vector marks.

All 17 entries are recommendations. None is approved, scheduled or delivered.

Test studies on four surfaces
Comparing 0 studies