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Forest Farm

Opening kit

What the identity has to carry.

Recommended workstreams, in the order guests will need them. Each names the dependency that keeps it from production.

Before booking

Cabin presentation, confirmations, arrival and wayfinding.

  • Cabin presentation

    UseNaming/numbering, fact-sheet layout, imagery sequence and amenities icon rules.

    CoverageHistorical cabin plans and advertised planned offering exist.

    Depends onFinal names, capacity, amenities and verified access information.

  • Confirmation communication

    UseBooking confirmation, change notice and transaction/terms hierarchy.

    CoverageRecommendation; no booking integration supplied.

    Depends onActual booking platform, operating policies and transaction fields.

  • Arrival communication

    UseDirections, timing, parking, access and support contact.

    CoverageConcept information hierarchy in application lab.

    Depends onVerified route and operating procedures. Keep access codes private.

  • Property orientation

    UseAccurate map, route hierarchy and orientation language.

    CoverageHistorical site plan recovered privately.

    Depends onConfirmed routes, current layout and accessibility information.

  • Sign family

    UseArrival, parking, cabin identification, trails and working-area markers.

    CoverageConcept sign layout; architecture informs context.

    Depends onLocation survey, sightlines, mounting, substrate and fabricator input.

All 17 entries are recommendations. None is approved, scheduled or delivered.

Test studies on four surfaces
Comparing 0 studies